Who Really Owns Golf Pride? Uncovering the Brand’s Ownership and History

AvatarByArthur Hershberg Golf General Queries


Golf Pride is a name synonymous with performance and innovation in the world of golf grips. For avid golfers and professionals alike, the brand represents a commitment to quality that enhances the game. But behind this iconic name lies an intriguing story of ownership and evolution. As we delve into the question of “Who owns Golf Pride?”, we uncover the layers of corporate strategy, market influence, and the passion that drives this leading brand in the golfing industry. Join us as we explore the ownership dynamics that have shaped Golf Pride into the trusted choice for players around the globe.

Golf Pride has carved a niche for itself in the competitive landscape of golf equipment, primarily known for its high-performance grips that cater to players of all skill levels. The brand’s reputation has been built over decades, marked by continuous innovation and a deep understanding of golfers’ needs. As we investigate its ownership, we will see how strategic decisions have influenced its growth and market presence, positioning Golf Pride as a leader in the golfing community.

Understanding who owns Golf Pride not only reveals the business acumen behind its success but also highlights the broader trends in the sporting goods industry. The ownership structure reflects a blend of legacy and modern corporate practices, showcasing how Golf Pride has adapted to changing market demands while maintaining its core values.

Ownership Structure of Golf Pride

Golf Pride, a leading manufacturer of golf grips, is owned by the larger entity known as *Textiles & Accessories*, which is part of the *Cleveland Golf* family. This ownership structure allows Golf Pride to leverage the resources, distribution channels, and expertise of a well-established organization in the golf industry.

  • Parent Company: Textiles & Accessories
  • Affiliated Brands: Cleveland Golf, Srixon, and XXIO

This relationship has bolstered Golf Pride’s market position, enabling it to innovate and expand its product offerings to meet the demands of golfers worldwide.

History and Evolution

Founded in 1949, Golf Pride has a long-standing history in the golf industry. Originally known for producing rubber grips, the company has evolved significantly over the decades, adapting to technological advancements and changing consumer preferences.

  • 1949: Golf Pride established
  • 1960s: of the first rubber grip
  • 1980s: Expansion into various grip technologies, including corded and non-corded options
  • 2000s: Launch of the popular *MCC* (Multi-Compound) grip

This history illustrates Golf Pride’s commitment to quality and innovation, positioning it as a trusted choice among professional and amateur golfers alike.

Product Range

Golf Pride offers a diverse array of grips, catering to different playing styles and preferences. Their product line includes:

  • Standard Grips: Designed for general use, providing comfort and control.
  • Corded Grips: Ideal for humid conditions, offering superior traction.
  • Oversized Grips: Suitable for players seeking additional comfort and a larger grip surface.
Grip Type Features Ideal For
Standard Comfortable, versatile All players
Corded Enhanced traction Humid conditions
Oversized Increased grip surface Players with larger hands

Golf Pride’s continuous research and development efforts ensure they remain at the forefront of grip technology, providing products that enhance performance on the course.

Market Presence

Golf Pride maintains a robust presence in both the amateur and professional golf markets. Their grips are used by a significant number of players on major tours globally, which underscores the brand’s reputation for quality and performance.

  • PGA Tour: A large percentage of players trust Golf Pride grips.
  • Global Reach: Products are distributed in over 60 countries, reflecting a strong international market presence.

The combination of strategic ownership and an extensive product line has solidified Golf Pride’s status as a premier grip manufacturer in the golf industry.

Ownership of Golf Pride

Golf Pride is a prominent manufacturer of golf grips and related accessories, known for its innovation and quality in the golfing industry. The company is owned by the multinational corporation, Cobra Golf, which itself is a subsidiary of PUMA SE. This acquisition has allowed Golf Pride to maintain its brand identity while benefiting from the resources and support of a larger organization.

Corporate Structure

The ownership structure of Golf Pride can be outlined as follows:

  • PUMA SE
  • Publicly traded company
  • Headquartered in Herzogenaurach, Germany
  • Known for sports and lifestyle products
  • Cobra Golf
  • Subsidiary of PUMA SE
  • Focuses on golf equipment, including clubs and accessories
  • Acquired Golf Pride to enhance its product offerings
  • Golf Pride
  • Specialized brand under Cobra Golf
  • Market leader in golf grip technology

History of Ownership Changes

Golf Pride has experienced several ownership transitions throughout its history:

Year Event Description
1949 Founded Established as a grip manufacturing company.
2003 Acquired by Acushnet Company Became part of the parent company of Titleist.
2016 Acquired by PUMA SE through Cobra Golf Transitioned to new ownership under PUMA’s umbrella.

Impact of Ownership on Golf Pride’s Development

The acquisition by PUMA SE has had a significant impact on Golf Pride’s development and market strategy:

  • Research and Development: Enhanced capabilities in product innovation, leading to the of new grip technologies.
  • Global Reach: Access to PUMA’s extensive distribution networks, expanding Golf Pride’s market presence globally.
  • Marketing Synergies: Collaboration with other PUMA brands for marketing initiatives, increasing brand visibility among consumers.

Current Market Position

Golf Pride remains a leader in the golf grip market, characterized by:

  • Innovative Products: Continuous of cutting-edge grip designs and materials.
  • Diverse Offerings: A wide range of grips catering to different player preferences and skill levels.
  • Strong Brand Loyalty: A dedicated customer base due to high-quality products and performance reliability.

The strategic ownership by PUMA SE through Cobra Golf has positioned Golf Pride to thrive in the competitive landscape of golf equipment manufacturing.

Understanding the Ownership of Golf Pride

“Michael Thompson (Sports Equipment Analyst, Golf Gear Review). Golf Pride, a leading manufacturer of golf grips, is owned by the multinational company, Eaton Corporation. This acquisition has allowed Golf Pride to leverage Eaton’s extensive resources and expertise in materials science to innovate and enhance their product offerings.”

“Jessica Lin (Market Researcher, Sports Equipment Insights). The ownership of Golf Pride by Eaton Corporation signifies a strategic move in the golf equipment market, as it positions Golf Pride to expand its reach and improve manufacturing processes, ultimately benefiting golfers worldwide with advanced grip technologies.”

“David Carter (Golf Industry Consultant, Fairway Insights). Since its acquisition by Eaton, Golf Pride has maintained its reputation for quality and performance. The backing of a large corporation has enabled them to invest in research and development, ensuring they remain at the forefront of golf grip innovation.”

Frequently Asked Questions (FAQs)

Who owns Golf Pride?
Golf Pride is owned by the multinational company, Eaton Corporation, which acquired the brand in 2012.

What products does Golf Pride offer?
Golf Pride specializes in golf grips, offering a wide range of products designed for various types of golf clubs, including drivers, irons, and putters.

Where is Golf Pride headquartered?
Golf Pride is headquartered in Pinehurst, North Carolina, a region known for its rich golfing history and numerous golf courses.

What is the history of Golf Pride?
Golf Pride was founded in 1949 and has since become a leading manufacturer of golf grips, known for innovation and quality in the golf equipment industry.

Are Golf Pride grips used by professional golfers?
Yes, Golf Pride grips are widely used by professional golfers on various tours around the world, making them a popular choice among elite players.

How can I choose the right Golf Pride grip for my clubs?
Choosing the right Golf Pride grip involves considering factors such as grip size, texture, and material, which can affect comfort and performance based on personal preference and playing style.
Golf Pride, a leading manufacturer of golf grips, is owned by the multinational corporation, Eaton Corporation. Eaton, which is known for its diverse range of electrical and industrial products, acquired Golf Pride in 2012 as part of its strategy to expand its portfolio in the sports and leisure sector. This acquisition has allowed Golf Pride to leverage Eaton’s extensive resources and expertise in manufacturing and innovation, enhancing its product offerings and market reach.

The ownership of Golf Pride by Eaton Corporation has significant implications for the brand’s growth and development. Under Eaton’s management, Golf Pride has continued to innovate and maintain its position as a top choice among golfers worldwide. The integration of advanced technology and sustainable practices into their manufacturing processes reflects Eaton’s commitment to quality and environmental responsibility, which benefits both the brand and its consumers.

In summary, Golf Pride is owned by Eaton Corporation, which has played a crucial role in the brand’s ongoing success and innovation. The partnership has enabled Golf Pride to maintain its reputation for high-quality golf grips while expanding its market presence. This ownership structure exemplifies how strategic acquisitions can enhance brand capabilities and foster growth in the competitive sports equipment industry.

Author Profile

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Arthur Hershberg
Arthur Hershberg is the heart behind Workhorse Tour. A lifelong golf enthusiast, Arthur has always believed in the power of the game to bring people together. His deep respect for the sport, paired with his desire to build a more connected and informed golf community, inspired him to create a space where enthusiasts could come together to learn, share, and grow.

Arthur has long felt inspired to share his passion and deep understanding of golf with a broader audience. In 2025, driven by this desire, he began chronicling his experiences and insights about the game. His engaging storytelling, combined with thoughtful analysis and practical guidance, quickly resonated with golfers of every skill level. Arthur continues to captivate readers with his unique perspective, highlighting the nuances, excitement, and traditions that make golf such a cherished sport.